Chasing dreams


For several years, I had this dream of driving the Dempster Highway, after seeing and drooling about it in a magazine. You've maybe never heard about this 740 km long road without any gas station, don't worry about that.


It's in the middle of no where, calling itself a bucket list journey from Dawson City, Yukon (Canada) to Inuvik, Northwest Territories, offering incredible scenery, wide open spaces, and and remote beauty.


The whole time we were on that highway, I could count the total number of humans we had encountered, on one hand.  You really are all alone up there.


Why did this highway call my name so badly? Perhaps a special combination of things, the incredible beauty, the wide open spaces that are so hard to come by, when you've been used to living in a big city for most of your life. Or maybe a craving for a more primal connection, just me and the earth, so simple, no distractions.


A road all to myself


Well, that's what it feels like on this road. It feels as though somebody invented a road that is all for you, and you feel kind of special. You can see so far ahead on this road, it's crazy. The few times that we did see a car coming, we could see it coming from an insane distance. It seemed like an eternity later, we would actually meet this other vehicle. Omg, the rush hour! lol 




If you can't make it to the Dempster yet, try this watch on for size, it'll remind you of that feeling of being free, which I think is what I loved the most about that road. I felt like I was on another planet, and it was the best feeling ever.


Is it Waterproof?


3ATM = Daily Splash Resistant


Just like the Steel Strap Watch in our store tagged with 3ATM water resistance label, this watch is actually splash resistant, which is OK for some rain, hand washing, and other occasional contact with water. Please, don't take it 30 meters below water. Gravel highways don't usually like swimming, anyway!


Shipping, Warranty, & Returns


All watches are shipped worldwide for free using global partners such as FedEx, UPS, DHL, USPS, etc.

All watches come with a tracking number and a one year warranty, that includes free return shipping if you do encounter an issue.

We are only able to offer refunds in the case where the package arrives damaged or goes missing.


Photograph by Carmen Allison. (me ;)

See FAQ's


Style: Dempster

Gender Unisex
Movement CITIZEN
Case Stainless Steel
Bands Stainless Steel
Crown Collision-Avoidance Lock-down Crown
Diameter  41mm
Thickness 8mm
Water-resistance 3 ATM
Occasion Business / Casual